Fantastic article. It's paradigm-shifting to think of a homepage as a barrier, but it makes sense. Users want to get their hands on the end product, and this is even more true with a highly technical developer population.
How do you think PLG and ungated experiences need to change as you move between less technical (sales, marketing, analytics teams) to deeply technical (backend developers)?
Makes one think. Certainly ungated demos are interesting (we're the opposite quadrant to rows). Fun to use google as the example (I more or less facepalmed) though now it's ads and we're the product.
My issue (sparked by the google example) is that cookies at many ~free sites have reintroduced some friction -- I'd love to see them all disappear and wonder if that could be shown to increase conversion?
Very true, google is great example because it's so obvious, but it also highlights how in certain industries or sectors it's just the only way of doing business.
The cookie topic is a fun one :) As I heard Google is walking back from making them obsolete ? :D
Great reading. Just curious about your opinion on SaaS platforms that provide chat & calling services. Is it aligned with a ‘single-player mode’? Probably not 100%, but seems it's still a good idea go get people jumped into playing with a chat app immediately.
Fantastic article. It's paradigm-shifting to think of a homepage as a barrier, but it makes sense. Users want to get their hands on the end product, and this is even more true with a highly technical developer population.
How do you think PLG and ungated experiences need to change as you move between less technical (sales, marketing, analytics teams) to deeply technical (backend developers)?
Makes one think. Certainly ungated demos are interesting (we're the opposite quadrant to rows). Fun to use google as the example (I more or less facepalmed) though now it's ads and we're the product.
My issue (sparked by the google example) is that cookies at many ~free sites have reintroduced some friction -- I'd love to see them all disappear and wonder if that could be shown to increase conversion?
Very true, google is great example because it's so obvious, but it also highlights how in certain industries or sectors it's just the only way of doing business.
The cookie topic is a fun one :) As I heard Google is walking back from making them obsolete ? :D
Great reading. Just curious about your opinion on SaaS platforms that provide chat & calling services. Is it aligned with a ‘single-player mode’? Probably not 100%, but seems it's still a good idea go get people jumped into playing with a chat app immediately.
Do you mean support chat & calling like Intercom?
not a support, but more like a platform that helps build WhatsApp-like apps and services, e.g. integrate such features into client's apps.