Why you should make your AI product harder to use: The Egg Effect

A counterintuitive insight from the 1950s cake industry

Leah Tharin

and

Kristen Berman

Feb 11, 2025

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A guest post by

Kristen Berman

I take apart popular products and reveal their core psychologies. Along the way, I uncover the secrets to their success and share how you can replicate their design principles in your work.