Love this movement. No matter your GTM, interactive product demos are huge. I’m finding all of my best clients are using Navattic.com as it’s a genuinely interactive product demo vs slides or video.
Can interactive demos be coupled with a freemium model? It seems that the article only focuses on the value of such demos for sales-led businesses. However, only 5% of visitors convert to free signups, what if we gave the other 95% the chance to preview a simple version of the product, minus the account creation?
Vasilis, absolutely, some use cases of interactive product demos include adding it before or after a free version. For example, you can show the product “fully baked” and then an option could be to “try for free”. Another example is to link out to an interactive product demo of the upgraded/paid version, from within the free product. There are a variety of ways to deploy and test these.
How was the process for you to integrate it into the company? What is your plan to stay on it and not just keep it as a one fire thing that is forgotten?
Love this movement. No matter your GTM, interactive product demos are huge. I’m finding all of my best clients are using Navattic.com as it’s a genuinely interactive product demo vs slides or video.
Interactive demos are killing it! We decided to move with Guideflow.com for our SaaS, it's a super cool tool to create interactive demos in seconds!
Can interactive demos be coupled with a freemium model? It seems that the article only focuses on the value of such demos for sales-led businesses. However, only 5% of visitors convert to free signups, what if we gave the other 95% the chance to preview a simple version of the product, minus the account creation?
That's a great questios, for many companies that serve multiple segments this is actually the case. You can 100% run multiple things.
Oh yeah! Most companies i see adopting them are PLG actually. +450% signups 👉 https://www.mutinyhq.com/playbooks/navattic-interactive-demo
Vasilis, absolutely, some use cases of interactive product demos include adding it before or after a free version. For example, you can show the product “fully baked” and then an option could be to “try for free”. Another example is to link out to an interactive product demo of the upgraded/paid version, from within the free product. There are a variety of ways to deploy and test these.
Great article Leah, super useful, it will help us to improve our demo!
1) Do you have interactive demos as part of your offering? Yay, since two weeks with guideflow, it's game-changer
2) Did you face any difficulties yourself when using interactive demos? Super easy to use, our users & team members love it!
3) Is there an outstanding experience you had with an interactive demo from a supplier? Fullenrich & Soft
4) This wraps up the three-part series on the state of product-led growth onboarding. What do you want me to cover next? User-acquisition on PLG era
Thank you for sharing.
How was the process for you to integrate it into the company? What is your plan to stay on it and not just keep it as a one fire thing that is forgotten?