S2E12: Leah & Adam Fishman - Interim Exec, EIR @ Reforge - Useless Metrics in practice

NPS / CAC / Burndown / MQLs - And other useless things in life.

Teach a fish how to man and you get a Fishman.

Season 2 of the ProducTea! Adam is funny, a friend, a dad from San Francisco, and does not get any kickback for not recommending JIRA. He’s also an incredibly accomplished brain when it comes to anything Growth and Growth Leadership.

We have both a united love for actionable metrics and we talk about those that we (almost) never touch because they are not:

NPS / CAC / Burndown points and MQLs.

Listen / Watch it now:

Audio:

Youtube:

Timestamps:

0:00 Adam’s Introduction

03:45 The tire fire that JIRA is, Stockholm Syndrome as a Service

07:05 Notion is like a grandma’s attic

08:15 How would Adam & Leah define a useless metric

11:30 NPS at Patreon and Leah’s evolution of disgust

17:00 TrustScore at Patreon & CES at Smallpdf

20:52 The problems with CAC

27:50 Team efficiency, burndown charts

33:10 Measuring what your team does

36:00 Why Machine learning works the same way as good product teams

38:15 MQLs & Followers

Show notes

Adam’s Newsletter :

Leah’s product-led growth Cohort: https://maven.com/leah-tharin/productledgrowth

Connect!

Adam’s Linkedin: https://www.linkedin.com/in/adamjfishman/
Connect with Leah: https://www.linkedin.com/in/leahtharin/