Product-market fit and deterioration by being disrupted

You need to reestablish everything so you can scale. All the time.

Product-market fit and Go-to-market fit is deteriorating if you don't do anything about it. It can also happen due to internal factors:

- 𝐂𝐡𝐚𝐧𝐠𝐞𝐬 𝐢𝐧 𝐚𝐜𝐪𝐮𝐢𝐬𝐭𝐢𝐨𝐧 𝐛𝐞𝐡𝐚𝐯𝐢𝐨𝐮𝐫 𝐚𝐧𝐝 𝐭𝐚𝐫𝐠𝐞𝐭𝐭𝐢𝐧𝐠. It's natural to want to target more and different people. The b…