I'm going full-time advising.

And it's a bit scary, exciting and making me sad all the same.

That thumbnail is a bit overdramatic :D

I'm sad, excited, and scared all at the same time. I'm going full-time advising starting Nov 2023.

I'm sad because I will slowly transition in the next 3 months from Jua.ai as Head of Product and leave all my wonderful friends there and help find a successor.

The last 7 months have been absolutely breathtaking to me in the best possible way. The usual 30 - 60 - 90 day plan turned into a 3 - 6 - 9 day plan and we hit the ground running to say the very least. The density of talent I've had the privilege of working with humbles me, they came with me on the ride I took them with 100% commitment.

The result is a rock-solid group of talented people that care deeply about what they build and are not afraid of thinking bigger. I don't regret a single day and that's a tall order.

But at the same time, I was pulled into two directions.

When I started 2 years ago with advising on plg, pls & growth next to my full-time role I limited myself to a very specific amount of hours a month. And that worked well. But the number of messages that I sent to people "I'm booked, sorry" started to pile up, and with it...
...my opportunity cost started to go up.

Meanwhile, we started to focus and narrow down our positioning at Jua towards AI-driven energy trading weather forecasts which is a massive market opportunity. It's 100% the right thing to do...
...but it started to line up less with my positioning and personal growth towards SaaS - plg.

I had to make a decision, and due to my privileged position to be able to do so - I decided to go full-in on advising much earlier than anticipated after talking it through with my CEO Andreas Brenner.

I'm scared because I don't know what the future will bring. As a full-time advisor, you're more on the whim of how the market reacts. Realistically I have little to worry about but it feels that way regardless. But anyone who has taken a similar step knows how this feels.

I'm excited because it means I can soon concentrate on what I love most: Writing and advising around high-quality, operational, realistic content around products and their distribution that kick ass.
Geeking out with clients and continuing the pattern matching. And having to say less: "No, I'm booked out, I don't have time."

Whether you are a client, silent or loud lurker of the material I talk about almost daily... thank you for putting me in this incredible position.

Thank you, to all my friends at Jua.ai and Andreas Brenner & Marvin Gabler for trusting me with this opportunity in the first place and supporting me on this new path fully. I will miss you all dearly.💜

Thank you to all my friends and clients who supported me to do this step finally.

I hope you join me on this ride.

Leah

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