I always thought that a "refresh" (time to recharge, disconnect even disappear for some time) is a good thing when you achieve a certain level of engagement and authority.
You can rely on your past position to pivot after that.
You got your audience's mind. Even when you not deliver on the weekly Sunday breakfast for a month, or two. . .
You let yourself to rebrain you and recharge your stamina.
Looking at things from the outside, when you're resting and not involved in the daily motion lets you feel differently and see other things hidden in the routine.
You wrote about quantity vs. quality. One key thing.
Brands and people you trust and follow do not lose traction as quickly as we tend to think.
I believe the brain, (like branding) has a memory like the muscles and it is elastic. Muscles are able to recover fit quickly when they had it before. That is the reason why I think a brand needs for long periods to lose its place in the audience's mind.
I like to think that even customers, followers, users,. . . need time to disconnect from the routine. Read, listen, and watch to others. It may become something that plays in our favor.
Maybe we cannot apply this view to a newspaper or a radio station. They need everyday presence. But they play the game with an array of pieces to keep the show running avoiding silence.
Could it create a kind of accumulative FOMO when you disconnect for a while?
Thank you for always be transparent on numbers and how the decisions (or non-decisions) impact.
Thanks, Leah for your vulnerability exercise 🤗
Long-term vs short-term.
I always thought that a "refresh" (time to recharge, disconnect even disappear for some time) is a good thing when you achieve a certain level of engagement and authority.
You can rely on your past position to pivot after that.
You got your audience's mind. Even when you not deliver on the weekly Sunday breakfast for a month, or two. . .
You let yourself to rebrain you and recharge your stamina.
Looking at things from the outside, when you're resting and not involved in the daily motion lets you feel differently and see other things hidden in the routine.
You wrote about quantity vs. quality. One key thing.
Brands and people you trust and follow do not lose traction as quickly as we tend to think.
I believe the brain, (like branding) has a memory like the muscles and it is elastic. Muscles are able to recover fit quickly when they had it before. That is the reason why I think a brand needs for long periods to lose its place in the audience's mind.
I like to think that even customers, followers, users,. . . need time to disconnect from the routine. Read, listen, and watch to others. It may become something that plays in our favor.
Maybe we cannot apply this view to a newspaper or a radio station. They need everyday presence. But they play the game with an array of pieces to keep the show running avoiding silence.
Could it create a kind of accumulative FOMO when you disconnect for a while?
My 2 cents FMHO.
Cierto 😃
Good advice
Super interesting post. Very real talk-y.
Appreciate the transparency. It’s a tough game.