Lovely post as always, Leah, but what about when you don't have (enough) customers to derive an ICP from? How do you go about finding out the initial market niche you should focus on?
Any hypothesis you have is coming in low data environments from qualitative sources… the answer is boring: talk to potential customers until you can describe them
Lovely post as always, Leah, but what about when you don't have (enough) customers to derive an ICP from? How do you go about finding out the initial market niche you should focus on?
Any hypothesis you have is coming in low data environments from qualitative sources… the answer is boring: talk to potential customers until you can describe them