84: Kristi Faltorusso - Aligning Customer Success and Product Management
The fight against NPS and Customer Success continues
Kristi Faltorusso, a CS executive and coach, joins me in this high-energy conversation about customer success-assisted onboarding, alignment, and the dreaded realities of cross-functional working with product & sales.
We explore effective onboarding strategies, the importance of aligning customer success with product development, and the necessity of quantifying challenges faced by customer success teams.
What’s the importance of defining effective KPIs for customer success, focusing on leading indicators rather than lagging ones? How DO we measure customer happiness? Is the NPS as useless as I believe it is?
takeaways
Onboarding strategies must focus on delivering value quickly by measuring time to value.
Consultative approaches to customer success add significant value.
Customer success teams often act as advocates for product improvements.
Customer segmentation should be based on use cases, not just size.
Chapters
04:45 Understanding Customer Success and Onboarding Strategies
09:48 The Role of Customer Success in Product Development
14:50 Bridging the Gap Between Customer Success and Product Teams
19:56 Quantifying Customer Success Challenges and Solutions
23:41 Understanding Product Impact on Business Metrics
28:19 Defining Effective KPIs for Customer Success
33:06 Measuring Customer Engagement and Value
38:07 The Myth of Customer Happiness
43:11 Data-Driven vs. Data-Informed Decisions
Audio:
Youtube:
Connect!
Leah’s LinkedIn: https://www.linkedin.com/in/leahtharin/
Kristi’s Linkedin: https://www.linkedin.com/in/kristiserrano/
https://www.kristifaltorusso.com/
Season 4 of the Product Tea
We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.