79: Erin Papworth: Transitioning a product upmarket from B2C to B2B
Using the best from a consumer market to feed businesses
Learnings from the transition from B2C to B2B in the fintech space focus on what can be carried over and what not. Forming behavioral habits and the challenges of building a sustainable business model while addressing the social determinants of financial health were just a few topics in this fascinating episode I recorded with Erin Papworth.
The complexities of navigating the B2B sales landscape suddenly after selling to individuals.
takeaways
“The core concept was how can we get people to do something for less than three minutes a day around their finances.”
The shift from B2C to B2B requires different strategies.
Internal tools often fail to meet market needs.
Navigating the complexities of B2B sales is a learning process.
Chapters
06:00 Innovative Approaches to Financial Health
11:48 Engagement Strategies in Fintech
18:12 The Human Connection in Financial Services
24:06 Building a Sustainable Business Model
27:22 Financial Stress and Mental Health Nexus
30:39 Challenges in Internal Tooling for HR
32:31 Pivoting from B2C to B2B Strategies
36:03 Data-Driven Insights for HR
40:56 Navigating the B2B Sales Landscape
Audio:
Youtube:
Connect!
Erin’s LinkedIn: https://www.linkedin.com/in/erin-papworth-founder-fintech/
Leah’s LinkedIn: https://www.linkedin.com/in/leahtharin/
Season 4 of the Product Tea
We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.