33: Alexa Grabell - VC backed accidental Product-led realities

The unaltered reality of building and running a business around product-led sales

Season 3 of the ProducTea: We spill the tea on how to Go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.

Alexa Grabell shares honest perspectives on why she recommends every senior leader to have a product coach and how she accidentally ended up being a founder of a VC-backed gig to drive efficiency in go-to-market.

Data wizardry for your go-to-market motion right from the cheery source with Alexa Grabell, founder of Pocus.

Listen / Watch it now:

Audio:

Youtube:

Timestamps:

2:40 Confusing being cheery with not being serious

5:50 You lead a team, not a family

11:20 The future of GTM is data-driven and hyper-personalized

15:35 Getting thicker skin after getting rejected all the time

17:30 Hiring people too fast for what you have

18:50 Accidental ways of landing in a VC-backed company as a founder

22:00 You have to believe in what you do more than anyone else

26:30 Insecurities in business and executive coaching

31:00 The unusual merits of “being experienced”

35:30 The leverage of coaching and brutally honest feedback

39:50 Intentional community building to drive your business and the future of Go to Market

43:15 Hubspot and its powerful product and community building

Connect!

Alexa’s Linkedin: https://www.linkedin.com/in/alexagrabell/
Pocus: https://www.pocus.com/
Leah’s Linkedin: https://www.linkedin.com/in/leahtharin/