108: Etie Hertz - Why customer empathy is the ultimate moat in the chatbot apocalypse
“AI agents using the same LLMs will have identical outputs within 2 years—it’s a race to the bottom.”
Etie Hertz, CEO of Loris.AI, breaks down how AI isn’t replacing humans - it’s unlocking superpowers for customer service teams. From analyzing 100% of customer conversations to predicting emerging issues before they blow up, he reveals how enterprises can turn empathy into a scalable strategy. Plus, why chatbots are headed for commoditization and the real value lies in the intelligence layer above.
Timestamps & Segments
00:02:00 – From Lawyer to AI Disruptor
Etie’s journey from predicting the 2008 crash to building AI that tackles agent burnout.00:09:00 – AI’s Hidden Superpower
Why and how analyzing every customer conversation (not just samples) transforms decision-making.00:20:00 – Data Sanity vs. Stale Insights
How Loris.AI keeps models dynamically updated—no more “cup of water in the ocean” bias.00:31:00 – The Chatbot Commoditization Trap
Frontend bots are racing to the bottom; the real gold is in routing intelligence.00:38:00 – Enterprise AI’s Dirty Secret
Why 2025 will force consolidation—and how CX leaders are becoming the new data powerbrokers.
Hot Takes
🔥 “AI agents using the same LLMs will have identical outputs within 2 years—it’s a race to the bottom.”
🔥 “If your AI isn’t making CX leaders the loudest voice in the boardroom, you’re doing it wrong.”
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Season 4 of the Product Tea
We spill the tea on how to go to Market through Product-led Sales and Product-led Growth in B2B and the realities of senior leadership.
Let's do reverse engineering of when a customer comes to a chat bot
1. When they need any information
-How can we design an intuitive and empathetic and quick responsive chat bot is the P0 requirement
2. When they need any assistance
Why?
-some good ups happened
-some confusions
-some bad design issues and customer is not able to figure out the solution (this blind spots need to be taken care in next release)
3. SoS
- just directly get intouch with a customer asap
-quick resolution no fluff no options