The Wispr example nails something I've seen play out with founders too, friction before signup can actually be a filter, not a leak. The ones who push through 300mb installs are self selecting into being the right customer. Skipping that friction just brings in people who were never going to stick around anyway.
The Wispr example nails something I've seen play out with founders too, friction before signup can actually be a filter, not a leak. The ones who push through 300mb installs are self selecting into being the right customer. Skipping that friction just brings in people who were never going to stick around anyway.
Exactly right.
Good post Leah. The leak is in the roof, not in the pipes :)
https://www.plg.news/p/stop-fixing-your-trial-fix-whos-in