Why it's not about whether you want to do PLG / PLS but whether you can

A thing I noticed in a ton of PLG / PLS posts from my network is the assumption that a lot of businesses (SMB's) "don't get it" and are stuck in their old ways because they are oblivious.

After consulting for half a year I noticed a different thing though, most companies are actually aware of what's going on, they just don't know how to transition, to ge…