Why AI cannot simulate your customers behaviour

"Founders would literally rather boil the ocean than talk to customers."

There’s a new paper on LLMs that’s making the rounds, and obviously, it’s the most mindblowing thing that you’ve ever seen, at least according to LinkedIn: “Omg we can simulate customers!”

Anyways…

The title of the paper is:

“LLMs Reproduce Human Purchase Intent via Semantic Similarity Elicitation of Likert Ratings”

or, in simpler words, including an AI em …