When your MVP approach simply breaks.
Bring that research in, stat.
At some point, you need more research vs. development. How do you know whether you're doing it right?
Let's first establish that we agree on the necessity to have an innovation process/research in the first place. The smaller you are the more likely your approach will be to develop MVPs with little pre-validation. Throw spaghetti on the wall, and see wha…