When engineering org's try to get product right

When engineering orgs want to get product right they try to hire either a hotshot at the top or dip their toes in by hiring someone in between as a director.

“Pivoting a 400 person ship is slow, sluggish and daunting. How do you get it ‘right’ in an area you’re not familiar with as a CEO? How do you sleep at night? What if you hire the wrong person?”

One …