When B2C PLG companies struggle to sell to B2B: Trust is gained different in B2B

When you have the best product and lowest price, and B2B doesn't touch it still.

Imagine you have the best product possible and an unbeatable price. Your B2B customers even tell you they love the product a lot. You applied everything you know from your B2C customers, and yet it is inefficient:

“B2B buyers start to behave like B2C consumers.” We say this a lot and it’s true in many aspects. But when it comes to establishing trust with…