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Leah’s ProducTea

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Leah’s ProducTea
Leah’s ProducTea
When B2C PLG companies struggle to sell to B2B: Trust is gained different in B2B

When B2C PLG companies struggle to sell to B2B: Trust is gained different in B2B

When you have the best product and lowest price, and B2B doesn't touch it still.

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Leah Tharin
Aug 22, 2023
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Leah’s ProducTea
Leah’s ProducTea
When B2C PLG companies struggle to sell to B2B: Trust is gained different in B2B
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Imagine you have the best product possible and an unbeatable price. Your B2B customers even tell you they love the product a lot. You applied everything you know from your B2C customers, and yet it is inefficient:

“B2B buyers start to behave like B2C consumers.” We say this a lot and it’s true in many aspects. But when it comes to establishing trust with…

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