"Product just doesn't come up with big enough ideas!"

Cool. Do you have the conditions in place to actually foster them or are you pushing your organization back to going for save bets? If you handle big bets the same as small ones you might fall into this trap:

- Expecting the same validation for big opportunities as for small ones. Big opportunities which are easy to validate for big certainty have probably already been taken. That's why they are not there anymore.

- Expecting the same success rate for big swings. Due to the validation having to be shaky it follows that you succeed less likely. Do you allow that to happen? Not only allow but also foster it? Do you reward people in your organization that *go* for big things instead of only rewarding the success of it?

- Expecting big opportunities to validate and manifest impact within your goalsetting process (3 months for OKRs)

Now let's say you got these 3 things in order. Do you have the in-house knowledge and confidence to validate as much as possible for big opportunities?

There is an inflection point for any validation where it costs you more to research than to actually develop. This is especially the case for longtail projects, like hardware or network-dependent products.

Knowing where this point is, takes experience and is difficult. If it was easy it would have been done already.

Great processes and organizations don't guarantee success for that. They give you a chance you may succeed.

#entrepreneurs #plg #productmanagement