We need to integrate both approaches nowadays because the buyers keep rejecting the support of sellers in commercial relationships or purchasing decisions, and prefer an autonomous purchasing process until they get confirmation of the value promised, where PLG plays a connecting role to human interaction if needed. But from my perspective, this interaction should be natural, coming from the user, avoiding being forced by the seller.
It's like the nice momentum where I don't need to sell because I am being bought (selling organically on autopilot)
This is thoughtfully written, and perhaps even better than my original piece in terms of "insider knowledge" and golden nuggets. I highly encourage others to read.
Great piece Leah. Love the gym analogy.
We need to integrate both approaches nowadays because the buyers keep rejecting the support of sellers in commercial relationships or purchasing decisions, and prefer an autonomous purchasing process until they get confirmation of the value promised, where PLG plays a connecting role to human interaction if needed. But from my perspective, this interaction should be natural, coming from the user, avoiding being forced by the seller.
It's like the nice momentum where I don't need to sell because I am being bought (selling organically on autopilot)
This is thoughtfully written, and perhaps even better than my original piece in terms of "insider knowledge" and golden nuggets. I highly encourage others to read.
You are my favorite fantasy corporate football CFO 🔥💛
That’s the kindest thing anyone’s ever said to me