The "15% + 1 level" rule for creating buy-in and moving immovable things

When everything burns and you don't know how to get the water bucket approved to extinguish it

Lots of PMs and Growth leaders I talk to have a comprehensive understanding of what is wrong within their organization. But they can’t get buy-in for their ideas.

From missing data to nonexistent user research or a tech stack that barely holds together. There is never a shortage of problems, and even if all these problems are apparent, it is rare to get …