Testing usage-based trials vs. time-limited
Have you ever considered using a usage-based trial model instead of a 7-day one?
There are a couple of good upsides to at least trying it. Especially for B2B customers, 7 days can be a short period in which they can't test a product.
We do know that most purchases are being started due to heavy usage on the first day of any trial, regardless of the form.
B…
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