Siloed responsibilities and pricing pages
Your product looks how you setup your goals. Don't act surprised.
Siloed responsibilities suck. If you measure your teams with no quality attached to their goals they will do exactly as you tell them.
This will kill you if you try to do cross-team impacting experiments. Let's look at
"We display prices for our B2B business publicly"
You will lose leads if you DO show the prices. Almost guaranteed. But wait, how can this…