Season 2, product-led growth! Another banger! Blake Bartlett is the man who’s at fault for all of this mess. He coined the term product-led growth and is a social media magician when it comes to bringing product-led growth knowledge to the hungry tech masses.

A fascinating look into the perspective on the SaaS VC side and what you have to pay attention to. Strap in, we’re going to be a little bit honest again. The bloodbath in the market and Blake’s razor-sharp take on why enterprise is going to adapt or go down because of product-led growth.

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Timestamps:

0:00 Blake’s Introduction

03:15 What do people get wrong about Blake?

05:58 The effect of VCs suddenly knowing your domain really well.

08:15 When VCs tell businesses to focus

09:48 The effects of AI and how it changes the entire market

11:45 Market dynamics explained on the example of being a musician.

16:30 The difference between consumer vs business

20:15 The biggest B2C businesses have a B2B model. Meta, Facebook, google

22:00 Misconceptions about “product-led growth”

24:52 Hacks vs. sustainable growth to capture VCs’ interest

28:56 Going viral and how to make the unrepeatable valuable

31:10 Blake’s talent for simplification without diluting the message on different social media channels

33:53 How to make yourself stand out as a company

37:10 The bloodbath market situation and the hangover

41:20 Insecurities and the realization that we’re all a bit shit. The creator’s perspective, and being a board member when things go south

46:15 How we get used to “scale” and the psychology behind it

49:13 How businesses distort their accomplishments on social media

53:10 Nonobvious trends that Blake is betting on - Product-led Growth, everywhere, the fall of enterprise

Connect!

Blake’s LinkedIn: https://www.linkedin.com/in/blakebartlett/

Blake’s PLG123 on youtube: https://www.youtube.com/channel/UCaVvQTEaCyt2bbkoAh7wPyg

Connect with Leah: https://linktr.ee/leahtharin