Season 2 PLG - Episode 5: Leah & Ben Williams
The consulting side of the business and how we kickstart companies on product-led growth
Season 2 is all about product-led growth! Ben Williams is a friend and an amazingly structured advisor in the product-led growth space. If you have ever wondered specifically how we structure our work, either as someone that looks into advising themselves or as a company that wonders how then this episode is for you
Listen / Watch it now:
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0:00 Ben’s introduction and relevance to Leah
02:20 What do people get wrong about Ben?
03:20 Ben’s model as a consultant in the product-led growth space
04:50 Going full-time as an advisor, how to make the scary jump
08:40 The Growth model Rubick’s cube: How to explain growth motions
13:28 PLG is easy in principle but hard in practice to pivot towards
15:25 What steps do we always take at the beginning of PLG?
18:15 Companies need to be intentional about their data and the structure around it
21:41 Centralizing data competency vs. data organization
25:05 The deal with engagement metrics and why should use them more
27:50 Why engagement is not measured properly and the effects of it
33:40 Breadth of engagement vs depth of engagement
37:03 Engagement is not only a function of your customer but of your employees as well
39:00 How to engage with Ben
Bens's LinkedIn: https://www.linkedin.com/in/semanticben/
Ben’s substack / website: https://linktr.ee/plgeek
Connect with Leah: https://linktr.ee/leahtharin
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Thanks for having me Leah, always a pleasure!