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Season 2 PLG - Episode 5: Leah & Ben Williams

www.leahtharin.com

Season 2 PLG - Episode 5: Leah & Ben Williams

The consulting side of the business and how we kickstart companies on product-led growth

Mar 10
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Season 2 PLG - Episode 5: Leah & Ben Williams

www.leahtharin.com
The amazing Ben Willians and the loud Leah

Season 2 is all about product-led growth! Ben Williams is a friend and an amazingly structured advisor in the product-led growth space. If you have ever wondered specifically how we structure our work, either as someone that looks into advising themselves or as a company that wonders how then this episode is for you

Listen / Watch it now:

I’m running this podcast on the side as a passion project along with the blog, if you like what you see please consider subscribing <3

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Audio:

Youtube:

Timestamps:

0:00 Ben’s introduction and relevance to Leah

02:20 What do people get wrong about Ben?

03:20 Ben’s model as a consultant in the product-led growth space

04:50 Going full-time as an advisor, how to make the scary jump

08:40 The Growth model Rubick’s cube: How to explain growth motions

13:28 PLG is easy in principle but hard in practice to pivot towards

15:25 What steps do we always take at the beginning of PLG?

18:15 Companies need to be intentional about their data and the structure around it

21:41 Centralizing data competency vs. data organization

25:05 The deal with engagement metrics and why should use them more

27:50 Why engagement is not measured properly and the effects of it

33:40 Breadth of engagement vs depth of engagement

37:03 Engagement is not only a function of your customer but of your employees as well

39:00 How to engage with Ben

Connect!

Bens's LinkedIn: https://www.linkedin.com/in/semanticben/

Ben’s substack / website: https://linktr.ee/plgeek

Connect with Leah: https://linktr.ee/leahtharin

Leah’s ProducTea Newsletter is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.

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Season 2 PLG - Episode 5: Leah & Ben Williams

www.leahtharin.com
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1 Comment
Ben Williams
Writes The Product-Led Geek
Mar 10

Thanks for having me Leah, always a pleasure!

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