Season 2 is all about product-led growth!

I love this conversation for the simplicity of how Investors make decisions and what the future of our industry might very well look like. You should leave this podcast once you listened to it with some great insights into what makes product-led growth companies run differently than their competitors.

Listen / Watch it now for free:

Audio:

Youtube:

Topics:

00:00 Kyle and Leah’s introduction

04:00 Using LinkedIn to validate concepts and Ideas

07:20 The balancing act of what we say and what we mean in different channels

08:45 Consistency on LinkedIn and challenging established things like the NPS

13:00 Kyle’s “Growth Unhinged” posts as a well of knowledge of the past 6 years in PLG

15:30 The business model of “Openview”, Investment profile, and typical companies to invest in

18:45 How to determine whether a company has reached product-market fit

22:15 How to “show” product-market fit with non-obvious numbers

26:20 How long it takes to “proof” a certain motion, typical Lifetime Value numbers

29:30 The data Gap of tracking emails instead of people

34:57 Investing into companies that have no revenue to show for

39:00 Pre-Seed investment methods

43:33 Do you know how the business you work in, works?

45:00 Putting a price on Customer Success and the increasing business literacy around it

47:30 When risk profiles are driven by greed and how PLG runs on a “skeleton crew”

50:15 Where PLG companies spend more money than others

51:50 Product-Led Sales and the maturity it’s in.

Connect!

Kyles LinkedIn: https://www.linkedin.com/in/kyle-poyar/
Kyle’s Substack: