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PLG is easier in established categories than new ones
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PLG is easier in established categories than new ones

Leah Tharin's avatar
Leah Tharin
Oct 16, 2022
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Leah’s ProducTea
Leah’s ProducTea
PLG is easier in established categories than new ones
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It's easier to establish product-led growth in an existing category as opposed to in a new one, and you're thinking about it way too narrow most likely:

You need to check table stake conditions first, we all know them:

- Short time to value: A new user can experience the main value in minutes

- It's a recurrent need.


If you check these boxes it's off to the…

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