The final number doesn't 'mean' anything. What should I do with an NPS of 40? Use the CES (Customer Effort Score) instead:

1. Asking hypothetical questions (Would you recommend...) are inherently risky for predictability. The CES asks how easy something was immediately after it happened, examining an event that already happened.

2. Asking on a feature level gives you very targeted feedback about a very specific tool or feature. A team can get 2 useful insights from this: An average score and splitting it up by vote. (See graph)

3. You can then see what unites people that voted a 1 compared to those that voted a 5. Are they using the tool differently? Are they a completely different segment? Is it a tool that people are indifferent about? (Big Middle-finger pattern) or something that people hate or love (Strong 1 and 5 distribution)

How to implement

1. The CES is best asked right after a success happened with a tool. A download, something was saved, do NOT interrupt the flow of the user before they completed the action.

2. Since the CES is triggered on a feature level you need to be careful not to trigger it too much. I recommend asking it not more than once per 30 days/user but this depends on your product and might even be way too much for high-usage products.

3. A comment field is optional, and the CES as well, do not force users to answer it and make it easy to dismiss (x) and capture "ESC" as a hotkey and click outside of it.

Measuring Word of Mouth

It is worth mentioning that the CES is not good in measuring overall how strong your word of Mouth is. This is where it makes sense to also ditch the NPS and look at it from the perspective of a framework like the word-of-mouth coefficient:

This article from Yousuf Bhaijee is excellent on the topic and worth a read

But Leah, I really love the NPS

Ok ok. Try this:

Leah’s ProducTea Newsletter

Forming Habits and Word of Mouth

Users who reached a Habit of using your product are the best monetization target. For product, marketing and sales. What if we structure our incentivization and targeting framework in our organization like that? A habit is a synonym for experienced user value in a specific timeframe. This is highly correlated to other metrics. Habit is formed by reaching …

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3 months ago · 5 likes · Leah Tharin