My PLG course is starting to be real & Free 1h Q&A recording

Starting 2nd of May we're gonna learn like we mean it. Or today if you want to hear me adress questions for 1h straight.

Let’s talk about how to learn about Product-led Growth efficiently and a free 1-hour talk on the subject which I held last week:

Product-led Growth Foundations

If there is one thing I loved throughout my 24 years in tech then it’s teaching others.

I love seeing the effects of teaching material and how people take it into their work life. When I initially started to write about my material to completely anonymous people on my substack here I did not expect what kind of a dimension it took.

I started to get messages in the past year from so many people that they took my frameworks and advice into their companies. How wild!

And not just small boutique startups, but established more prominent companies. This feels better than a well-toasted Zopf (a Swiss butter bread, you’re missing out if you never had that) fresh out of the oven.

I taught many people the concepts of product-led growth but it almost always happened in the form of internal workshops for companies or in 1:1 sessions tailored through my consulting business.

As you probably already know I am launching the 2nd of May (in 8 days!) my first product-led growth cohort to everyone. It’s the place you want to be for guided, personal learning when it comes to PLG

I cannot tell you how genuinely excited and happy I am that it’s happening as I’m currently putting the finishing touches to the material so it’s up to date. What a privilege this is for me, thank you to everyone who already signed up.

The spaces are limited since I know how valuable it is to go back and forth with your instructor.

Check out what’s in it & sign up with 500$ off:

https://maven.com/leah-tharin/productledgrowth

The course is 950$ USD and starts on the 2nd of May over 2 weeks with 4 x ~2-hour sessions with plenty of space to go into your individual questions.

You can use “PLG500SS” to get a 500$ discount since you are a subscriber of my substack.

It’s really ideal for anyone who is not new to product management like senior PMs (in growth or product), product leaders, or entrepreneurs/founders that want to get a grip on Product-led Growth.

The curriculum:

Content:

• What Product-led Growth is and why it is so important

• How to be more valuable through PLG principles

• How to find opportunities

• How to get buy-in for opportunities

• Implementing PLG through self-serve (trials, freemiums, etc.)

• From 0 to 1 with PLG

• Moving up and down market with PLG

• Further specialized study material

With:

• Clear, simple hands-on examples of how to do PLG right

• Frameworks to address common pitfalls when trying to do PLG

• Tactics on how to get buy-in

• Case studies and real-life examples from world-class companies

• Hands-on experience on how to surface what you learn here to others

How can you help?

I am nothing without my community and I’m reminding myself of that every day. Recommend the course, or give me feedback on the curriculum (for instance if something is unclear, or confusing) anything is appreciated.

You can engage in the comments or send me an email at producteawithleah@gmail.com

But most importantly, thank you for reading my material, even if you’re not a paid subscriber or cohort student, you are all appreciated the same. I feel incredibly privileged to be able to do what I love and it’s all thanks to you.

Is product-led Growth the right fit for us? Ask me Anything Recording (1h)

I ran a LinkedIn Live last week and was blown away again by the engagement and great questions from anyone. Check it out yourself for free:

Questions like:

• How do you use PLG at Jua, you have no trials and an enterprise product

• What are the 3 main factors for successfully transitioning from a sales-led to a product-led growth strategy

• Examples of Mid-Market and Enterprise companies that are doing a good chunk of their acquisition with PLG?

• And much more

https://www.linkedin.com/events/isproduct-ledgrowththerightfitf7051946194830249984/comments/