Loom's Flywheel explained

Product-led Acquisition done right.

Joe Thomas (CEO & Founder of Loom), gave this fantastic presentation a while back on how Loom managed to grow its first 10 million users without any paid advertising.

It’s one of my most shared resources when I’m getting asked for case studies outside of the gigs I worked at:

Getting buy-in on the idea of flywheels is one thing. How to get there from exis…