By Joe Thomas (CEO & Founder), this deserves your attention if you're interested in Product (led growth) and how to get away from funnels.

How Loom managed to get to 10'000'000 users without any paid advertising.

- From the very first early flywheel loop in 2016
- How they specifically experimented on it
- Attached to Outcome Metrics
- How important it is to be diligent about input metrics
- How resources were shifted during the process

I really don't know why the video doesn't have more views. It's well presented, practical and the info is very valuable for insights on a product hopefully all of you know.

#plg #flywheel #product #productinnovation #learnings #growth