I said AI can’t simulate your customers. Then I built a tool that does.

Sort of. Would you like to be insulted and advised at the same time?

A few months ago, I wrote that AI cannot simulate your customers’ behaviour. LinkedIn was buzzing about a research paper claiming LLMs could reproduce human purchase intent, and founders everywhere were salivating at the idea of never having to talk to a real person again.

My take was simple: no. LLMs match semantic patterns. They don’t simulate intent. …