How to un-suck your product with experimentation

Why "does our product suck?" is the wrong question, it's probably your process.

When people ask me, “Leah, does our product/onboarding suck?” they aren’t looking for a simple “yes” or “no” answer. 

What they’re really asking is “how specifically does our product/onboarding suck?” 

But even here, they’re confused. They think they’re asking for the right benchmark – that perfect data point they can use to create great stories that soun…