Leah’s ProducTea

Leah’s ProducTea

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Leah’s ProducTea
How to measure brand & advertising with share of search
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How to measure brand & advertising with share of search

This is more fascinating than the title makes it sound. It's awesome!

Leah Tharin's avatar
Leah Tharin
Oct 18, 2022
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Leah’s ProducTea
Leah’s ProducTea
How to measure brand & advertising with share of search
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I wrote a post recently on how to measure brand with an over-complicated framework. Elena Verna dropped into the comments and dropped a Gem from Les Binet and now i'm much smarter and my old post feels irrelevant, brilliant!

Let's try again. You can predict your market share with the current share of search (share of organic google search queries) you ha…

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