How to measure brand & advertising with share of search

This is more fascinating than the title makes it sound. It's awesome!

I wrote a post recently on how to measure brand with an over-complicated framework. Elena Verna dropped into the comments and dropped a Gem from Les Binet and now i'm much smarter and my old post feels irrelevant, brilliant!

Let's try again. You can predict your market share with the current share of search (share of organic google search queries) you ha…