How to Business case for SaaS

An example and foray into confidence & impact assumptions

Example Case

How does an actual draft of an estimation look like I do them?
An actual example of a big opportunity from a semi-invented B2B SaaS platform with a product-led growth distribution model:

LTV = Lifetime Value, ARR = Anual Recurring Reven, MLN/MIO = Millions, CR = Conversion Rate, SEO = Search engine optimization, B2B = Business to Business

Aside…