Direction Over Speed

How to structure product and growth teams now that shipping is cheap.

Being AI-native isn’t about speed. It’s about direction.

Speed was never the bottleneck. Direction was. AI made shipping cheap, and the real bottleneck became obvious: most teams now ship the wrong things, faster.

Two years ago I wrote a guide on structuring product and growth teams. The principles held up. The ratios broke. The PM role compressed around …