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Churn. Value destruction & loss

www.leahtharin.com

Churn. Value destruction & loss

How to fight it with metrics

Leah Tharin
Nov 18, 2022
∙ Paid
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Share this post

Churn. Value destruction & loss

www.leahtharin.com
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What if we turn an altitude map (a tree of metrics that influence each other) on its head? We get a depth map of negative metrics we try to combat to fight churn.

  • Value Loss instead of Value Capture

  • Value Destruction instead of Value Creation

Looking at your product in this way can be quite interesting.

Let's look at "churn" the same way we look at revenue:

  • …

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