Churn. Value destruction & loss
How to fight it with metrics
What if we turn an altitude map (a tree of metrics that influence each other) on its head? We get a depth map of negative metrics we try to combat to fight churn.
Value Loss instead of Value Capture
Value Destruction instead of Value Creation
Looking at your product in this way can be quite interesting.
Let's look at "churn" the same way we look at revenue:
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