Bringing "Growth" into your organization

Everyone aboard the Growth Hype Train!

Let's say you want to do this "Growth" thing.

When creating a new "function" in an organization the initial reaction is to hire a "Head of..."

In the case of "Growth" there are 2 problems associated with this. The fundamental misunderstanding of what "Growth" is as a function. It's NOT just acquisition.

Hiring a growth department head without yet having fu…