Acquisition Funnel Impacts - Free or Trial Feature?
Should our new feature launch as a free-to-use or gated trial feature?
For features: The answer is when in doubt give it for free. But it's complicated. Understanding the metrics of customers in a typical product-led model is important.
Most A/B experiment setups will miss long-term value capture and are great at looking at short-term metrics.
This is usu…