I think he's underestimating the skills required for growth roles. Growth is hard!
Marketing (and growth) are one of the most creative parts of a business, and their are certainly less playbook-style than product or dev. There're endless things to try with only a few that can be realistically attempted.
I think he's underestimating the skills required for growth roles. Growth is hard!
Marketing (and growth) are one of the most creative parts of a business, and their are certainly less playbook-style than product or dev. There're endless things to try with only a few that can be realistically attempted.