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Leah’s ProducTea
40: Andrew Davies - Monetization & Growth for PLG from the CMO at Paddle

40: Andrew Davies - Monetization & Growth for PLG from the CMO at Paddle

Willingness to pay, how and why to change monetization often, incentivization done right

Oct 24, 2023
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Leah’s ProducTea
Leah’s ProducTea
40: Andrew Davies - Monetization & Growth for PLG from the CMO at Paddle
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The master of wisdom fireworks, Andrew Davies!

Andrew Davies, CMO at Paddle, on the latest learnings on monetization and pricing. A topic that is still underserved because almost no one has good, conclusive data about it. Paddle does, and Andrew is sharing a lot of actionable advice on:

  • Willingness to pay

  • Changing monetization often

  • How to not incentivize a…

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