40: Andrew Davies - Monetization & Growth for PLG from the CMO at Paddle
Willingness to pay, how and why to change monetization often, incentivization done right
Andrew Davies, CMO at Paddle, on the latest learnings on monetization and pricing. A topic that is still underserved because almost no one has good, conclusive data about it. Paddle does, and Andrew is sharing a lot of actionable advice on:
Willingness to pay
Changing monetization often
How to not incentivize a…
