32% of companies measure their F2P conversion. What about the rest?

Are you all serious??? Most product-led growth companies or companies that use it don't effectively measure their metrics. This stuck with me from the Gainsight report.

How is that even possible? Their funnels must be so leaky it's not even funny. Do I read this right... 32% measure their F2P conversion.. How do they improve their stuff? Reading tea lea…